Unstoppable Domains and Metropolis Expand SocialFi Simplicity With Launch of .metropolis

The new top-level Web3 domain will allow Metropolis users to form a community and engage with brands and influencers, including Steve Aoki, Bryan Brinkman, 3LAU, and Christian Cowan.

Reporter Jim Lee 2024-05-22 19:01 English DN 50.00

Leading digital identity provider Metropolis, an ecosystem merging commerce, gaming, and experiences, today announced the launch of the .metropolis top-level Web3 domains (TLD). This initiative enables Metropolis users to engage in metaverse questing platforms, use 3D avatars, and partake in SocialFi activities through user-owned, branded digital identities.

Metropolis is a curated ecosystem that merges commerce, RWAs, AI, questing, & culture to craft an immersive 360° experience. The company’s vision is to create an aesthetic-forward, next-generation cultural destination that is entirely interoperable and accessible across a multitude of virtual and physical portals. 

Metropolis has already garnered significant attention from a wide audience, including leading brands and sought-after creators. With over 400 founding citizens and partners, such as Steve Aoki, Yung Gravy, Elise Swopes, Bryan Brinkman, Sneakerheads, Slime Sunday, Time Out, 3LAU, Fvckrender, ThankYouX, Yung Gravy, and more, it continues to grow its influence.

The launch of .metropolis will reduce common transactional errors and bring about an overall improvement in user experience. Additionally, users can connect with their Metropolis “neighbors” and build their Metropolis identity, from properties to avatars and collectibles, under a single domain address.

“The new .metropolis Web3 domain is part of our ongoing effort to provide the Metropolis community with user-owned digital identities that foster a sense of community, increase brand loyalty, and smooth the user experience by simplifying transactions,” said Sandy Carter, COO of Unstoppable Domains. “By giving users a human-readable crypto address that they truly own, it becomes much easier to show support to the Metropolis brand as ambassadors across social and Web3 platforms.”

As a full-fledged Web3 digital identifier, .metropolis will allow users full control over their digital identities and is integrated within Unstoppable’s extensive ecosystem of partner applications. This enables users to manage digital assets, send messages to other Web3 domain holders in apps like Group Chat, and much more.

Moreover, this partnership plans to explore the integration of .metropolis into the traditional Domain Name System (DNS) through the Internet Corporation for Assigned Names and Numbers (ICANN) in the forthcoming TLD issuance, expected in 2026. If approved, the .metropolis TLD would bridge Web3 and Web2 identities by standing alongside established domains like .com and .org.

“We are thrilled by this collaboration with Unstoppable Domains, which marks a significant milestone for Metropolis users worldwide,” said Rania Ajami, co-founder of Metropolis. “This brings us into a future where your digital identity empowers users with new opportunities to game, shop, and socialize across all aspects of their digi-physical lives as human beings rather than faceless numbers.”

As Unstoppable Domains continues to expand its mission to provide digital identity solutions, this partnership with Metropolis serves as a major next step to make digital ecosystems more accessible, secure, and user-friendly, reflecting a shared commitment to enhancing digital identities across the Internet.


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